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The passenger cars are very dynamically moving private property in public. Utilizing the cars as information carriers/advertisement carriers is a win win situation for car owners and advertising agency's. Through car top digital LCD boards and other innovative designs the concept / advertisement can be passed to the very open crowd. Finland is a country where number of passenger car to a person ratio is almost 1 : 1 and through an efficient way of implementing the idea the market can be furnished.

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